Uncovering the Best Kept Secret Destinations Trending in 2024

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Woman hiking in Tasmanian jungle

2024 is just around the corner, and some of you may already be planning your dream adventures for the upcoming year. As travelers seek out less crowded and more unique experiences, hidden gems worldwide are gaining well-deserved popularity without compromising their distinctive character. Here are 12 top travel destinations for 2024 across every world continent that are set to become all the rage, offering authentic, off-the-beaten-path experiences.



Let’s begin our adventure in the “Land Down Under.” Tasmania, an island state off Australia’s south coast, is a paradise for nature lovers. In fact, almost half of Tasmania’s landmass, which includes national parks and World Heritage Sites, is protected as conservation areas. With its rugged wilderness, pristine beaches, and some of the cleanest air in the world (no joke!), it offers an array of outdoor activities. It’s also the only place in the world where the Tasmanian Devil, a small and surprisingly cute carnivorous marsupial, is found in the wild.

Luang Prabang, Laos

Praying monks at Wat Xieng Thong temple

Moving on to Asia, but skipping the over-touristed Bali and Bangkok — instead, looking to Laos and Luang Prabang. This ancient UNESCO World Heritage city was once the royal capital of Laos and is known for its well-preserved architectural, religious, and cultural heritage. Laos generally gets skipped along the Southeast Asian travel circuit; however, it deserves much more attention. The city is known for its Buddhist temples, including the iconic Wat Xieng Thong, and a night market brimming with local crafts and cuisines. Make sure to partake in the early-morning alms ceremony (Sai Bat), where monks in saffron robes collect alms from locals and tourists — an unforgettable, humbling, and spiritual experience.

Bhutan

Tiger's Nest monastery in Bhutan



The ancient and mysterious Bhutan, a Himalayan kingdom, is renowned for its philosophy of Gross National Happiness, prioritizing the well-being of its citizens over economic growth. This secluded nation is the only country in the world to be carbon-negative, thanks to its vast forest cover. Bhutan’s culture is deeply rooted in Buddhism, evident in its majestic monasteries and fortresses (dzongs) that dot the landscape. Notably, Bhutan was the last nation on earth to introduce television and the Internet, only doing so in 1999. The country limits the number of tourists to preserve its environment and culture, offering an exclusive experience — consider yourself lucky if you can score a visa.

Madagascar

Avenue of the Baobabs in Madagascar

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Everyone knows the movie, but what about the country? Traveling to Madagascar, the world’s fourth-largest island is a journey into a world of unparalleled biodiversity and unique landscapes. Known for its lemurs, baobab trees, and diverse wildlife, much of which is found nowhere else on Earth. The African island’s ecosystems range from rainforests to deserts, with stunning beaches and coral reefs. Adventurers can hike through national parks like Andasibe or explore the Avenue of the Baobabs. Cultural experiences include visiting local markets and villages, tasting Malagasy cuisine, and observing traditional rituals.

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Dahab, Egypt

Bedouin style cafe in Dohab

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Traveling to Dahab in Egypt is a Middle-Eastern escape to a serene coastal town on the Sinai Peninsula. Known for its laid-back and backpacker-friendly atmosphere, Dahab is a paradise for divers and windsurfers, with crystal-clear waters and abundant marine life in the surrounding Red Sea. The Blue Hole, one of the world’s most famous dive sites, is a major draw. Travelers can enjoy bohemian beachfront cafes, yoga retreats, and desert excursions. The town’s blend of Bedouin culture and a friendly international community creates a chill ambiance. Extreme affordability and natural beauty make Dahab a perfect destination for budget travelers and nature explorers alike.

The Azores, Portugal

Traveler standing at viewpoint of São Miguel

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The Azores, a Portuguese archipelago in the mid-Atlantic, is a journey to paradise. Comprising nine volcanic islands, the Azores are known for their surreal landscapes, green pastures, and crater lakes. Each island offers a different experience, from the geothermal wonders of São Miguel to the vineyards of Pico. Outdoor enthusiasts can indulge in hiking, whale watching, and diving. The Azores also boast a rich maritime history and seafood-focused cuisine. Its temperate climate year-round makes it an ideal destination for those seeking a blend of adventure, relaxation, and natural beauty in a tranquil setting.

Gjirokastër, Albania

Fortress at sunset in Gjirokaster

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Gjirokastër, also known as the “City of Stone” in the underrated European country of Albania, is a trip back in time. This UNESCO World Heritage city is renowned for its well-preserved Ottoman-era architecture, including stone-roofed houses and quite an imposing fortress. Visitors can explore the Castle of Gjirokastra, which provides panoramic views of the city and surrounding valleys, and traverse the city’s cobblestone streets and quaint bazaars. Gjirokastër also hosts cultural events like the National Folklore Festival, showcasing local traditions. Explore the surrounding nature, take a trip to the nearby Blue Eye, and try some amazing Albanian food.

Montreal, Canada

Montreal skyline at night

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Montreal, Canada’s second-largest (and some may say, coolest) city, offers a vibrant blend of North American energy and European charm. This bilingual cultural melting pot, where French and English coexist, is known for its eclectic arts scene, rich history, and diverse neighborhoods. The cobblestone streets of Old Montreal are more Parisian than anything, while the bustling downtown showcases modern architecture and shopping. The city’s culinary landscape spans from traditional Quebecois cuisine to international fare. Montreal’s world-class nightlife and numerous festivals, including the famous Jazz Festival, reflect its dynamic cultural vibe.

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Asheville, United States of America

Hikers walking along Blue Ridge Mountains

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Nestled in the Blue Ridge Mountains, Asheville offers a unique blend of natural beauty, artistic flair, and historical charm. It’s renowned for its vibrant arts scene, including a plethora of galleries, live music venues, and the famous River Arts District. Asheville’s architectural jewel is the Biltmore Estate, America’s largest privately owned home. Outdoor enthusiasts will appreciate the proximity to the Appalachian Trail and the Pisgah National Forest, offering endless hiking, biking, and camping opportunities. The city also boasts a burgeoning culinary scene, with an emphasis on farm-to-table dining and a hoppy craft beer culture. Cheers!

Cienfuegos, Cuba

Old car by the beach in Cienfuegos

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Cienfuegos, Cuba, known as the “Pearl of the South,” has a striking French influence, offering a different vibe from the touristy Havana or Trinidad. This coastal Caribbean city stands out for its well-preserved 19th-century architecture, earning it a UNESCO World Heritage Site status. The city’s layout reflects classical urban planning, with wide streets and elegant public spaces, notably Parque José Martí. The waterfront promenade, Malecón, offers stunning sea views and a glimpse into local life. Cienfuegos is also a gateway to exploring natural wonders like the El Nicho waterfalls. Its tranquil atmosphere, cultural richness, and beautiful bay make it a captivating destination for travelers seeking another side of Cuba. Rent a vintage car and explore all it has to offer in style.

Arequipa, Peru

Vies of Misti Volcano from Arequipa

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The South American “White City,” Arequipa, Peru, is so named for its stunning buildings made from white volcanic sillar rock. Lying in the shadow of the Misti Volcano (it’s dormant, rest assured), Arequipa is known for its unique blend of colonial and indigenous cultures. The city’s historic center, a UNESCO World Heritage Site, is home to the magnificent Santa Catalina Monastery. Arequipa is also the gateway to the Colca Canyon, one of the world’s deepest canyons (twice as deep as the Grand Canyon!), offering spectacular trekking opportunities. The local cuisine, particularly picanteria dishes like rocoto relleno, reflects the region’s rich and spicy culinary palate.

South Shetland Islands, Antarctica

Kayaking next to a whale in Antarctica

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Bet you didn’t think Antarctica would make the list, did you? The South Shetland Islands in Antarctica are a remarkable adventure. Typically embarked upon by ship from Argentina, you’ll be crossing the Drake Passage, known for its challenging seas. Upon arrival, travelers are greeted by dramatic landscapes of ice-covered mountains and glaciers. Wildlife encounters include observing colonies of penguins, seals lounging on ice floes, and various seabirds. Excursions usually involve zodiac boat trips for up-close exploration and shore landings for wildlife watching and visiting remote historical sites. This once-in-a-lifetime journey offers an opportunity to witness one of the most remote and pristine regions on Earth.

Dave Pennells

By Dave Pennells

Dave Pennells, MS, has contributed his expertise as a career consultant and training specialist across various fields for over 15 years. At City University of Seattle, he offers personal career counseling and conducts workshops focused on practical job search techniques, resume creation, and interview skills. With a Master of Science in Counseling, Pennells specializes in career consulting, conducting career assessments, guiding career transitions, and providing outplacement services. Her professional experience spans multiple sectors, including banking, retail, airlines, non-profit organizations, and the aerospace industry. Additionally, since 2001, he has been actively involved with the Career Development Association of Australia.